Buying jeans online is easier when you know which fit suits you. Here is a simple guide to the most popular styles, plus how to measure for the right size.

The main denim fits

  • Straight leg: the same width from hip to hem. Flattering on almost everyone and easy to style.
  • Wide leg: relaxed through the leg with a fluid shape. Great with fitted tops and heels or sneakers.
  • Mom fit: high-waisted and relaxed through the hip, tapering at the ankle. A casual, vintage feel.
  • Skinny: close-fitting from hip to ankle. Pairs well with long tops and boots.

Choosing the rise

High-rise jeans sit at your natural waist and pair beautifully with tucked-in shirts and blouses. Mid-rise sits just below the waist and suits longer tops.

How to measure

Measure your natural waist and the fullest part of your hips, then compare them with our Size Guide. If you are between sizes, choose the bigger size for relaxed fits and the smaller one for stretchy denim.

Still unsure?

Send us your measurements on WhatsApp at 0333 8722943 and we will recommend a size. If it is not right, you can exchange it within 7 days.

Explore our denim collection and bottoms.